Sime Darby Auto Imports dilantik sebagai pengimport Denza, BYD Malaysia jadi pengedar


Denza, sub-jenama premium di bawah naungan BYD, akan memasuki pasaran Malaysia menerusi Sime Darby Auto Imports sebagai pengimport rasmi dan BYD Malaysia yang menggalas tanggungjawab sebagai pengedar rasmi.
Satu majlis tandatangan perjanjian pengimportan dan pengedaran Denza telah diadakan semalam antara BYD Auto Industry dan kedua-dua syarikat berkenaan.
Perjanjian ini menandakan perjalanan baharu dan memperkukuh hubungan antara BYD dan Sime Darby sebagai satu kumpulan, mengembangkan kerjasama dengan Sime Darby sebagai pengimport rasmi.
Ia juga akan menjadi langkah pertama Denza untuk memasuki Malaysia, di mana jenama itu akan membawa dimensi baharu ke pasaran EV tempatan dengan teknologi, ciri serta pengalaman pemanduan yang premium.
Menerusi Denza, BYD mensasarkan untuk menyediakan pengalaman EV yang lebih meluas, inovatif dan premium kepada rakyat Malaysia.
Liu Xueliang, Pengarah Urusan Bahagian Jualan Auto Asia-Pasifik BYD berkata pihaknya teruja dapat bekerjasama dengan Sime Darby Auto Imports untuk membawa Denza ke pasaran Malaysia, menandakan pencapaian penting BYD dalam usahanya untuk memperkembangkan penawaran EV di Asia Tenggara.
“Sebagai peneraju inovasi, kami bangga dapat membawa teknologi EV canggih kami ke Malaysia di mana permintaan untuk mobiliti mampan terus berkembang.
“Dengan Denza, kami boleh menawarkan pelanggan kami pengalaman yang lebih baik menerusi teknologi dan ciri premium di dalam industri EV. Kami percaya Denza akan mentakrifkan semula pengalaman premium EV dan menetapkan penanda aras baharu untuk pemandu Malaysia,” katanya.
Dennis Ho, Pengarah Urusan Pemasangan dan Perniagaan Strategik Sime Darby Motor menambah, “Kami komited untuk memainkan peranan penting dalam mempercepatkan pertumbuhan kenderaan elektrik di Malaysia dan kami percaya membawa masuk Denza akan menjadi sebahagian besar daripada perjalanan ini,” katanya.
Eagle Zhao, Pengarah Urusan BYD Malaysia pula berkata jenama itu komited dalam meningkatkan lanskap EV di Malaysia.
“Misi BYD sentiasa untuk menjadikan kenderaan elektrik mudah diakses oleh lebih ramai orang, dan dengan pengenalan Denza, kami menawarkan pemandu Malaysia pilihan premium yang merangkumi kemewahan dan kemampanan. Penerimaan pantas EV di Malaysia adalah bukti kemajuan negara dalam menerima masa depan yang lebih bersih dan hijau,” jelas beliau.

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