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Geely mahu satukan jenama Lynk & Co, Zeekr

2023-zeekr-001

Gergasi automotif China, Geely dilapor akan menyatukan operasi jenama Lynk & Co dan Zeekr, menurut laporan daripada Economic Daily.

Langkah penyatuan tersebut dibuat supaya Geely dapat menumpukan sumbernya pada pasaran kenderaan tenaga baharu (NEV) yang sedang berkembang pantas, selain mengurangkan persaingan dalaman sesama sendiri.

Jenama Lynk & Co ditubuhkan oleh Geely dan Volvo sebagai satu jenama premium yang disasarkan kepada golongan pengguna muda.

Ia pernah menjadi salah satu jenama kereta China yang paling berjaya dengan mencecah jualan satu juta unit dalam masa enam tahun.

Sayang sekali, jenama Lynk & Co pada ketika ini hanya mempunyai satu sahaja model BEV, iaitu Z10 yang baharu sahaja dilancarkan tahun ini, berbanding Zeekr yang sudah melancarkan enam model EV sejak tahun 2021.

Bermula November 2024, Zeekr menguasai 51 peratus pegangan di dalam Lynk & Co, manakala selebihnya dipegang oleh Geely Auto.

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